These are great for diaper bags, backpacks, lunch boxes, etc. The possiblities are simply endless on background and ribbon. I can customize with any color combo you need. On the back is an information card that you can fill out just in case you - or more likely your precious child - loses it. If you don't need it to i.d. a bag, you could also use it for business cards or credit cards and driver's license when you don't need your entire wallet. Great for high school and college kids to keep track of their school id cards. The strap loops thru itself for security.